Here are a couple of renderings I did yesterday to explore the option of developing better resources for our advertising.
The basis for the experiment is 3D vs Photography. Photography takes a lot of work to get right - every time you shoot. I also don't always have access to the lighting I need. 3D can look too artificial but if you get it right, you can easily rearrange items in a scene or build other scenes/tweak them and get a large number of quality images from that. Sure you can set up a shoot and get a large number of photos at once too, but with 3D you can create the image you need in a matter of minutes. Perfect if you don't already have the right angle or objects in the scene.