A sad day for competition today. I just received an email from CONTAXE a German contextual web advertising company which competes against Google's dominant advertising service. I myself have used this service and am currently using Google. I think the service was great and admit to only be using Google because I real have no other choice. There were simply are not enough advertisers CONTAXES to make the contextual system work well and ads serve were not relevant enough to be successful. Of course without publisher support like mine it must have been hard to attract advertisers a catch 22 situation for which advertisers and consumer will ultimately pay.
I encourage anyone reading this to talk about other alternative in the comments so that we can help keep competition alive.
Here is the translated email for you:Add a comment Read more: Google wins, a tragedy for #competition and the consumer
(a photo of Salon de Gourmets the Food trade Show in Madrid, That’s me on the left)
Here's a quick guide to get you going in online advertising fast. This is by no means comprehensive and meant simple help online advertising noobs who are discovering Google Adwords for the first time.
Google Explains Adwords like this: "An online retailer drives traffic to the website by showing ads in response to relevant keywords on search engines and on Display Network webpages the target customers are likely to visit."
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Read more: Marketing 101
Here is an introduction to marketing. Its sole purpose is to help newcomers to orientate their thinking and understand some fundamentals of marketing. Sure, at its most basic, maketing helps people to find your product or service and encourages them to buy. But how do you achieve this successfully?